Adventure Tourism Market Study 2013
The 2010 Adventure Tourism Market Study in which the adventure tourism market from these regions was valued at $89 billion. by a representative of the University of Utah’s Park, Rec-reation and Tourism department. This study estimates the ... View Full Source
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By Dale M. Lewison And Jon M. Hawes X
Ers identify buyer types as potential students focused on quality, value or economy. On the other axis, strategists at a university may elect to target each market seg-ment, thereby following a “complete differentiated marketing approach.” ... Read Full Source
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